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International markets exporting more than 95%

The Portuguese footwear industry continues to be highly focused on the international markets exporting more than 95% of its production.
 International markets exporting more than 95%

In the last few decades, the Portuguese footwear industry has undergone rapid and intensive transformation. Footwear companies braced the challenge to modernize their facilities and production methods, also investing in the less tangible aspects that gave them that competitive edge. Nowadays, Portuguese companies are known worldwide not only for the quality of their footwear but also for with the excellence of service, always based on a quick response to the market needs and requirements.
The innovation process within the Portuguese footwear industry is a continuous one and its biggest challenge is to conciliate the tradition and know-how accumulated over generations with the most modern technology, flexibility, and top-level design. A challenge which has been at the same time one of the distinctive features of this industry.

An industry with a total of 1.473 companies and employing 38.661 people, according to the latest numbers. Most of these businesses, making up the Portuguese footwear industry, are small and medium-sized companies, strongly geared towards exports. Thus, the competitiveness of the Portuguese footwear sector is strongly based on structures that distinguish themselves from their competitors because they are highly flexible, extremely well equipped from a technological point of view, and which pride themselves on providing a fast and efficient customer service.

In 2016, Portugal has exported 81 million pairs of shoes to 152 countries across the 5 continents, with a total value of 1.923 million euros. Last year was also the seventh consecutive year of growth in sales to the foreign markets. In this short period, the Portuguese footwear industry has presented an outstanding growth dynamic, increasing its exports revenue in roughly 50%.

Investment
APICCAPS, the Portuguese Footwear, Components and Leather Goods Manufacturers’ Association was responsible for launching the FOOTure programme. This Action Programme for the Footwear Industry encompasses more than 100 measures aiming to  turn the Portuguese Footwear Industry into one of the most competitive and modern in the world  by 2020.
The FOOTure programme defines internationalization, qualification of human resources, innovation and social responsibility as its four main objectives. In order to ensure such objectives are achieved an overall investment of 160 million euros is forecasteduntil 2020.

Internationalization
Internationalization is fundamental for the Portuguese footwear industry, and as such APICCAPS promotes, each year, the presence of 180 companies at 60  professional trade shows all over the world, encompassing 15 distinct markets.

Source: portugueseshoes.pt