Merkator Fairs and Events
Merkator Feiras e Eventos (Merkator Trade Fairs and Events) is the organizer of the International Leather and Footwear Exhibition – SICC and of Zero Grau, two of the largest footwear trade fairs in Brazil. It also organizes 40 Graus, one of the newest events in the footwear sector. Thus, Merkator has established itself as one of the most important trade show promoters in its field, connecting companies and retailers, fostering business and increasingly contributing to the sector’s growth.
With a focus on innovation and market transformation each season, the trade shows bring together Brazil’s leading companies in the leather-footwear sector, which present their latest developments and the fashion trends, colors, and concepts that will be seen on the feet of Brazilian consumers during the next season. All of that directly available to the country’s largest retailers.
Scheduled for dates that purposely coincide with the sector’s buying and selling calendar, both SICC and Zero Grau – held in Gramado, Rio Grande do Sul – and 40 Graus – held in Natal, Rio Grande do Norte – have become an obligatory event for companies in the leather-footwear market, as well as for those who want to do good business, and, of course, for those who wish to preview the latest fashion trends and concepts and plan their strategies to approach final consumers.
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